Services

Introduction

Happy Design is a enthusiastic design consultancy. And when our customers are happy with the project, our satisfaction becomes enormous, here is the key word...

Project definition

Together with all persons involved we will come to a definition of goals for the project. We will strive for innovation, whether in design, functionality, technology or use of material.
Organizziamo incontri di indagine sugli obiettivi del progetto, insieme alle persone coinvolte.

Design

We will visualize different proposals, in the traditional way (sketching and modelling by hand), by photo realistic renderings of 3D models, and of course by using aesthetic and functional models.
Siamo in grado di visualizzare con tecniche tradizionali, schizzi e modelli di stile o con rendering 3D fotorealistico le soluzioni trovate.

Engineering / Mechanical Design

During the phase of constructive detailling we will offer full support up until the realization of working prototypes and pre-production series.
Possiamo fornire un supporto nella fase di mechanical engineering, sino alla fase di realizzazione dei prototipi funzionanti.

Branding design

We can be the consultant to create the Branding design as well.
Possiamo essere il consulente per creare l'immagine del marchio.

What we think

“Design is entertainment”
Our design philosophy essentially consists of building up a spectacle in a theatre (with client), using instruments like singers or actors (material), suitable to give joy to the audience (final consumer/user). Of course we will not prepare a Rock concert for the Opera fan, it's important to entertain the right audience in the right way and in the right theatre.

ABOUT

Short story about Hiroshi Ono / Happy Design

Hiroshi Ono, born in Kurashiki (Japan) on the 28th of May, 1968. He studied at the Aichi FineArts University, where he graduated with a degree in Environmental Design in 1993. In 1994, Hiroshi Ono moved to Milan in Italy to start working for Studi Sowden. After two years, in 1996, he became a partner of Studio Sowden. During this time he was involved innumerous projects for companies like: Telecom Italia, Olivetti, Veron, Alessi, IPM, Ulmet,Get2Net, Rancilio and ASUS.

In 1999, he presented an exhibition called 'Hiroshi & Davy' for the Salone Fair at Gallery Ciovasso in Milan.

In 2001, he opened his own studio 'Happy Design' in Milan. With his design he creates possibilities for the future, incorporating today's latest technology to facilitate the realization of ideas. One of Happy Design´s strong points is the ability to read the requirements of both the customers well as the end user and respond with the appropriate solution within a very limited time frame. This is facilitated by Hiroshi Ono´s career long experience of the whole product development process: from concept development to mechanical engineering. Happy design currently collaborates with international companies such as: Guzzini, HannSpree, Lavazza, Tonino Lamborghini, Light4, Fererro, Graco, Disney, Rancilio, Sgl, Necta, Newell, McPerson, Silta Records, Lughes, W&H, Kimbo, WheelieHot, Blurosso, and Mima.

He received the following design awards: 2004 IF Design Award with ‘Cheese Grater’ Guzzini, 2007 ADI Design Index with ‘I-TV’ McPerson.

In 2015, he was invited to the Tehran International Brand Conference as a speaker to present the Italian design branding strategy.

Hiroshi Ono participated in numerous Design Exhibitions. Starting from Hiroshi & Davy the exhibition of furniture and lighting where presented "F (effe) series" 2*, Foodesign Guzzini on the occasion of the 90 years anniversary of well-known Italian company, Foodesign Made in Japan where presented "Zen box" 3*, The opening exhibition 500 Pop of the Fragship store FIAT in London 4*, Foodesign San Pellegrino, IDEA of Niklas Jacob where presented "Monolyth" 5*, Dgusto di Buzzo Lambertoni + Martesana Milano where presented "Please sit down and talk about sweets" 1*.

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